Sector overView:

Tourism is one of the highest foreign exchange earners for Ghana, contributing up to about 4 percent of the country’s GDP. Ghana is one of the leading tourist destinations in Africa. The sector is overseen by the Ministry of Tourism and the Ghana Tourist Board and their aim is to work towards the development of the sector into a major source of foreign exchange and revenue for the country.

Potential and Growth:

Ghana’s tourism industry experienced a dramatic turnaround in 1996 and has continued to grow phenomenally over the last decade.In 2010, the United Nation World Tourism Organization annual compilation singled out Ghana along three other Sub Saharan Africa countries for outperforming the world average for the year. Ghana, by its total of 931,224 arrivals and receipts of US$1,875.0 million recorded in 2010, achieved a growth of 16%.The country receives the largest number of tourists visiting Africa for cultural purposes and ranked amongst the top 10 African tourism destinations in 2010.

Ghana stands a great advantage to being the best tourism destination in Africa because of its unique slave forts, history, cultural diversity, natural environment and political stability among other things. The WTTC projected that in 2021 international tourist arrival to Ghana will be over 1,035,000.

Tourism promotion:

Ghana is keen to promote non-mass tourism, focusing on sustainable tourism. Some areas for consideration are:

  • Culture tourism – festivals, events, rural tourism .
  • Heritage tourism with focus on the slave route.
  • Recreational tourism – beaches, water sports, theme parks and golf .
  • Adventure tourism – rainforest eco-tourism, game parks, white-water rafting, cruise lineetc.
  • Events tourism with focus on conferences and meetings.

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